YOUR COUSIN FROM BOSTON DYNAMICS
SUPERBOWL LVI
Behind the scenes.
In a world where VFX are the “the norm,” we were able to create a spot void of it entirely for the Superbowl.
Boston Dynamics roboticists worked side-by-side with us, writing code to program the robot’s to hold a keg, dance, and cheers beer cans, all in real-time.
Role: Associate Creative Director Partner: Anthony DiMichele
CD: AJ Warren & Brett Beaty
AD: David Spradlin CW: Craig Shervin
Director: Aaron Stoller