YOUR COUSIN FROM BOSTON DYNAMICS

SUPERBOWL LVI

Behind the scenes.

In a world where VFX are the “the norm,” we were able to create a spot void of it entirely for the Superbowl.

Boston Dynamics roboticists worked side-by-side with us, writing code to program the robot’s to hold a keg, dance, and cheers beer cans, all in real-time.

Role: Associate Creative Director Partner: Anthony DiMichele

CD: AJ Warren & Brett Beaty
AD:
David Spradlin CW: Craig Shervin
Director:
Aaron Stoller

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