KEVIN DURANT | SONIC
Did you ever wonder what goes on in the head of an NBA player during an intense foul shot? What are they thinking about? How do they stay so locked in? So focused? Especially during intense moments like the NBA Finals?
Well, we had the same idea and aired it during the NBA Finals, (a game Kevin Durant wasn’t even in).
But wait there’s more.
We also had a little fun raising money for Sonic’s Limeades for Learning program. By auctioning off a plethora of signed memorabilia on EBAY where all the proceeds went to charity. Those pieces of memorabilia were very single nerd from a Nerd Slush KD drank on set.
THIS SLUSH →
We sold every single piece, even the melted slush itself.
ESPN
And whenever your work organically makes it to Sportscenter, along with other places in culture, you know you did something right.
Role: Art Director Partner: Kevin Steele
CD: Jon Wolanske
Director: Clay Weiner