A BRIGHTER BOSTON
SUPERBOWL LVII
A new, more refreshing, brighter tasting Boston Lager, deserves a Brighter Boston.
After 40 years, Sam Adams was giving their iconic Boston Lager a reformulated recipe, crafting a lighter, brighter flavor. We brought this spirit to life by envisioning a brighter Boston during Super Bowl LVII.
Don’t Talk Trash
Spread Love
To launch the spot, we had Boston’s finest, Kevin Garnett, announce his “new book” on Twitter. But the announcement instead led our fans to our Super Bowl spot.
We continued the fun by creating a line of Brighter Boston gear, playfully updating popular shirt slogans with a brighter Boston twist.
Role: Associate Creative Director Partner: Anthony DiMichele
CD: AJ Warren & Brett Beaty
AD: Martha Shafer CW: Rich Forzano
Director: Aaron Stoller