BETWEEN THE STREAM
When the game is on and the stream is seamless, life is good. But if you aren’t streaming with Xfinity, and you have to deal with lagging and buffering… well… these become moments “Between the Stream.”
These fun :15s were series that ran on the first streaming-only playoff game on NBC's Peacock platform. There were 23 million average streaming viewers during the game making it "the most streamed event ever in US history" and "a milestone moment in media and sports history."
We created seven of these that ran throughout the entire first half of the game, giving people a little hint of what your gameday party could look like if you had to deal with buffering.
Role: Associate Creative Director
CD: Jon Wolanske
Director: Harold Einstein